EXPERIENCE THE WIDE WORLD OF MEDIA
As a home shopping specialist, HSE24 is close to its customers. Whether through television via its flagship channel HSE24 or its special interest channels HSE24 EXTRA and HSE24 TREND, through its online shop, its customer magazine or its mobile shopping app on a smartphone - HSE24 makes use of many channels to reach its customers. The clear positioning of the various sales channels makes it easy for the customer to choose the most suitable form of shopping. The customer can delve into a cross-media world of experiences that in addition to shopping pleasure, also provides genuine infotainment. Shopping becomes an emotional experience - cross-media, target-oriented, for anyone and available at any time.
The multi-channel strategy
Through links and consistent networking of the various media, HSE24 presents itself as a reliable shopping partner, breaking new ground in the international home shopping industry. Because this multi-channel strategy provides versatile and entertaining options in interacting with the customer, and at the same time offers unique density of information with everything you need for a successful shopping tour: product highlights, additional information, background stories, consumer tips, variable ordering options - and lots, lots more. All this available at any time of the day and in - nearly - every situation.
Media Convergence
Streaming product videos
HSE24 sets its media convergence strategy forth in the internet with multiple-use of its digital image content. While close-ups and multiple angle shots of products have long been part of the standard presentation package in HSE24's shop online, the customer today has the choice of a wide range of product presentations in movie format: among them is an archive available to users online of recordings of the complete TV shows produced by the multimedia trading house. There are also videos of individual product demos going back 100 days that can be called up. And at the same time, HSE24 broadcasts its sales shows live.