MEDIA SALES
Online and TV shopping under one roof - a truly convincing concept: Almost two million active consumers use this convenient and informative shopping concept establishing direct contacts with the customer - and everyday the number of consumers increases. After just five years of operation, HSE24 broke even for the first time in 1999, achieving net sales of 156.6 million Euro.
Taking a New Approach in Advertising
Through our special position as a media service, we are able to establish a unique synthesis of product presentation and sales, on the one hand, and classic concepts of brand advertising such as TV commercials, DRTV, or programme sponsoring, on the other. In addition, fully digitalised broadcasting and recording technologies allow new forms of advertising such as split-screen, teletext, customer magazines and direct marketing rounding off the advertising portfolio.
Attractive Target Group
The main features of our target group are their great involvement and high level of awareness. And we are able to present advertising not only according to the usual viewing criteria. In particular, the internal data and analysis tools we use within HSE24 cover and comprise individual information on purchasing and product interests. Through consistent, ongoing interaction with the customer, live broadcasting and the internet provide direct results drawn from customer reactions - valuable information also provided in a general context to our advertising customers.
Synergy Effects
Combination of the TV and Online Shop also provides significant synergy effects: Presentation of our own commercials and statements made by the Hosts guide TV customers to the world of internet shopping. Vice versa, the internet highlights all the advantages and benefits of live presentation on TV. This cross-promotion can also be used very effectively for our advertising partners. It is a brand-new concept of multimedia trade benefiting you, too.