OUR SERVICE
HSE24 gives you the opportunity to join us in configuring the presentation of your product with the support of our Sales Training Department: We will be happy to thoroughly prepare your product expert for his or her appearance live on air.
Casting
Step 1 is the casting process ensuring that the guest presenter can really act successfully as a host on HSE24. Casting comprises:
- Presentation of HSE24 as a Company
- A detailed and comprehensive interview with the guest
- Speech and language training specific to teleshopping
- A brief presentation of the product in front of the camera
- An individual, personal talk including feedback
In-Depth Training
Following a successful casting process, we prepare the new guest presenter for his appearance in in-depth training sessions focusing on the following highlights:
- Legal training on general and product-specific law
- A guided tour of the relevant highlights at HSE24
- Information on internal rules within the Company
- Individual advice on how presentations are organised (props, technical installations, set structure, etc…)
- Developing a sales-promoting presentation
- Camera and studio training enabling the new host to practice and try out what he/she has learned under actual studio conditions.
- Common viewing of the presentation recorded with subsequent personalised feedback
Pool Guest
Once a guest has successfully completed his or her training, he/she is qualified to present the product in HSE24 live shows. Should the guest not meet the necessary requirements and should a second try not be successful, either, we offer you the option to book a "pool guest" carefully prepared for presenting your product and then taking your place in the programme.
Optimising the Sales Process
All live appearances are systematically analysed by our sales trainers and optimisers. The results then go directly into the preparatory activities for upcoming shows, ensuring ongoing optimisation of guest appearances and quick, target-oriented development and implementation of sales promotion activities.